milli² — Mechanism Beauty

01BRAND OVERVIEW — WHY WE SELL THIS FAST

Mechanism Beauty.
The world's only.

Because, like a doctor, it delivers protein into the skin.

[ 1 ]

Skin =
90% protein

Firmness is made in the dermis — collagen & elastin.

[ 2 ]

Skin blocks
>500Da

The 500 Dalton Rule (Jan D. Bos). Most skincare never gets in.

[ 3 ]

We build
under 500Da

Protein that reaches the dermis. Fillers & devices = a spray.

>500Da — BLOCKED

≤500Da — INTO THE DERMIS

Co-developed with Dr. Lee Joon — Korea's No.1 exosome developer · first stem-cell-recognized dermatologist · now formulating with U.S. doctors & pharmacists

Still talking ingredients?

The mechanism is the point.

No devices.

No LED masks, no home lasers.

No needles.

No fillers, no clinics, no downtime.

No $1,000 plans.

Clinic-grade protein care at mist price.

One spray.

Protein under 500Da — where it works.

Doctors follow a rule.
We built a brand on it.

While the market shouts trend ingredients and pretty jars, doctors and pharmacists have already been saying this — the 500 Dalton Rule (Jan D. Bos). A mechanism — not a fad. That insider pick is now open for retail.

Categories move fast. First partners take the shelf.

**Built on the 500 Dalton Rule**Protein Mist — hero SKU

**Dr. Lee Joon**No.1 exosome developer — co-developer

02HERO SKU

Fillers? Just spray.

HERO — SMILE-LINE MIST

500 Dalton Protein Mist

$14.99 · 55ml · 30+ PROTEINS (2 PATENTED)

COLLAGEN WATER 430,980ppm · 500Da

-30.0%eye wrinkles

-28.4%cheek sagging

-21.1%smile lines

+316%instant hydration

Human clinical trial, 2026 (p<0.05)* · Amazon 4.3 · 2K+ bought last month

*The-K Dermatology Research Institute 2026, p<0.05 — results may vary

Protein Mist — 30+ proteins, Collagen Water 430,980ppm

REVIEWS & CONTENT +

SKIN CARE

mist ×3 · ampoule · cleanser — hero mist above

DARK-SPOT MISTJUST LAUNCHED

500 Dalton Vita Mist

$14.99 · 55ml

SEA BUCKTHORN WATER 509,340ppm

Glow +25.8% proven*

REVIEWS & CONTENT +

DE-PUFF MIST

500 Dalton Cica Mist

$14.99 · 55ml

TEA TREE WATER 450,800ppm

Sebum -28.1% · barrier +14%*

REVIEWS & CONTENT +

SMILE-LINE AMPOULE

500 Dalton Protein Ampoule

$15.99 · 30ml · 32+ PROTEINS

COLLAGEN 225,285ppm · 3 PATENTED

Proven lifting* · Amazon 4.8

REVIEWS & CONTENT +

1-SECOND CLEANSER

500 Dalton Gel Cleanser

$17.24 · 90ml · 08+ PROTEINS

HYDROLYZED COLLAGEN 100ppm

Makeup to SPF, one wash

REVIEWS & CONTENT +

SUN & MAKEUP

sun cream · bb cream · lip tint

1-SECOND SUN

500 Dalton Protein Sun Cream

$12.80** · 50ml

1-SECOND ABSORB · NO WHITE CAST

Sunscreen that drinks in

REVIEWS & CONTENT +

SKIN-CARE BB

500 Dalton Protein BB Cream

$12.80** · 30ml

COVERAGE + PROTEIN CARE

Makeup that treats skin

REVIEWS & CONTENT +

LIP TINT — 3 SHADES

500 Dalton Protein Lip Tint

$9.00** · 3 shades

PROTEIN-COATED COLOR

Color that cares

REVIEWS & CONTENT +

HAIR & BODY

shampoo · treatment · body wash · body lotion

HAIR — SHAMPOO

500 Dalton Protein Shampoo

$12.90** · 500ml

SCALP-DEEP PROTEIN WASH

Hair is protein. Feed it.

REVIEWS & CONTENT +

HAIR — TREATMENT

500 Dalton Protein Treatment

$11.60** · 500ml

LOW-MOLECULAR REPAIR

Salon-gloss at home

REVIEWS & CONTENT +

BODY — WASH

500 Dalton Protein Body Wash

$12.80** · 500ml

PROTEIN-MOISTURE CLEANSE

Wash without stripping

REVIEWS & CONTENT +

BODY — LOTION

500 Dalton Protein Body Lotion

$12.80** · 500ml

FULL-BODY PROTEIN BARRIER

Skin-care for the body

REVIEWS & CONTENT +

**KR RRP converted at 1,543 KRW/USD (Jul 2026) — market pricing set per region on listing · one mechanism across the line, every formula under 500 Daltons · click any product for content & reviews

03BRAND PERFORMANCE

Proven in Korea.
Taking off in the U.S.

150,000+units sold

5.0 / 1,606rating / reviews — Olive Young

40%repurchase rate

$260Klaunch-day sales — day one

#1Olive Young overall · Mist #1

317K+owned social followers

MILLIUS — REVENUE GROWTH

2023
$2.3M

2024
$3.8M

2025
$6.2M

2026E
$9.3M

+59%

revenue CAGR

company revenue KRW 3B → 5B → 8B → 12B (2026 est.), converted at 1,290 avg

OWNED AUDIENCE — 317K+ FOLLOWERS

FOUNDER — @MINE (Instagram)300K

BRAND — millimilli KR · US · global17K+

A founder-led audience the brand owns — every launch starts with 317K people already watching, before a single ad dollar.

AMAZON U.S. — BEST SELLER RANK

4.3 / 2K+

rating · bought last month

1,000 / mo

creator seeding — engine on

FBA · Prime Day

live in the U.S. now

PROOF

OLIVE YOUNG — RANKED #1

BEFORE / AFTER 4 WEEKS

AMAZON BEST SELLERS — 3 WEEKS AFTER LISTING

Rankings: Olive Young online overall (2026.03) · Amazon Face Mists (Jul 2026) · #1 = brand target

04CONTENT ENGINE

Content sells first.
Shelves convert.

SIGNATURE UGC — “THE LINE TEST”

**@yankaugc**Don’t believe? just watch..

**@ms_alicia2live82**Best-selling mist in Korea

**millimilli.us**Smile lines gone = 5yrs?

DOCTORS & PHARMACISTS

04OUR OWN MARKETING ENGINE0.8L

We don't rent marketing.
We own the engine.

0.8L — the influencer-commerce platform built and operated by our team since 2014 · biz.08liter.com

1.39M+

creators on platform

11,000+

brand campaigns — incl. Korea's top beauty & CPG

countries — KR · US · JP · SEA ops

1,000+

collabs / month for milli²

WHAT 1,000+ CREATORS / MONTH LOOKS LIKE

“Sold out in 10 minutes — global real-time #1”

press-verified · Mega Economy

“K-brand entry into North-America TikTok Shop”

SBA × 0.8L · Market News

“Global group-buy sellouts with fan-fluencers”

press-verified · GET News

#millimilli — TIKTOK VIEWS / MONTH (2026)

2M+ (est.)

JUN · 1,000+ videos

Collected Jul 6 2026 · bars = tag-tracked views by upload month (5.6M+ all-time) · JUN = 1,000+ campaign posts; est. = tracked 1.4M + untagged × sample median

The same engine that sold out Korea now runs for our retail partners — every launch, every market, every month.

05WHERE TO SHOP · GLOBAL EXPANSION

The U.S. was the proof.
Global online is the plan.

PHASE 01 — DONE

Korea, proven.

Olive Young overall #1 · 150K+ sold · 40% repurchase

PHASE 02 — LIVE

U.S., the first case.

Amazon #38 in 3 weeks · TikTok Shop · retail next

PHASE 03 — THE PLAN

Global online, preempted.

Same engine, every market: Amazon global · TikTok Shop JP/SEA · EU (CPNP Jul 15) — 1,000+ creators/month per launch.

KOREA

Olive Youngoverall #1 · mist #1 (online)

Brand.comstill on pre-order

Naver Smart Storetop K-commerce

UNITED STATES — LIVE

Amazon US (FBA)Face Mists #38 · Prime Day

TikTok Shop US“Smile Line Society”

U.S. retail — nexthero-mist program, retail-ready

GLOBAL — RETAIL-READY

US MoCRA — completeFDA-ready for U.S. retail

EU CPNP · UK SCPNregistration completes Jul 15, 2026

In progressChina NMPA · Japan · Vietnam · Mongolia

FROM SEOUL, EVERYWHERE — LIVE: KOREA · CHINA · MALAYSIA · US NEXT: EU · UK · JP · RU

Mechanism Beauty.The world's only.

Still talking ingredients?

The mechanism is the point.

Doctors follow a rule.We built a brand on it.

Fillers? Just spray.

SKIN CARE

SUN & MAKEUP

HAIR & BODY

Proven in Korea.Taking off in the U.S.

Content sells first.Shelves convert.

We don't rent marketing.We own the engine.

The U.S. was the proof.Global online is the plan.

KOREA

UNITED STATES — LIVE

GLOBAL — RETAIL-READY

Mechanism Beauty.
The world's only.

Doctors follow a rule.
We built a brand on it.

Proven in Korea.
Taking off in the U.S.

Content sells first.
Shelves convert.

We don't rent marketing.
We own the engine.

The U.S. was the proof.
Global online is the plan.